Privacy Policy
Effective Date: 05 February 2025
This Privacy Policy describes how Almond Party Labs Corporation (“Almond Party,” “we,” “us,” or “our”) processes, uses, and shares the personal information we collect from or about you when you download, access, play or otherwise use Go Steps Daily, or any game developed by us that links to this Privacy Policy (the “Game(s)”), or otherwise interact with us online at gosteps.app (i.e., via customer support, your online player profile, other social media, or community or other channels we may operate from time to time which link to this policy) or offline.
We encourage you to read this Privacy Policy careful and review it regularly for any updates to better understand how we handle your personal information.
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What Personal Information We Collect and How We Collect It
When you download, register an account, access, play or otherwise use our Game(s), we or third parties working on our behalf may collect personal information about you and your interactions with our Game(s), including personal information we collect:
Directly from You – when you register your account we will collect certain information directly from you, including:
- Identifiers: such as your name, alias or online identifier (e.g., username), email address, password, and any other information you choose to provide us.
- Protected Class Characteristics: such as your age, gender, and other similar information (e.g., when you create your Game(s) avatar, you may identify your gender and other physical attributes, such as skin tone).
- Payment or Financial Information: such as payment information to facilitate in-Game purchases. For instance, in-Game purchases are made by connecting to third party account payments through the Apple App Store or Google Play Store. If you make such purchases, we receive personal information about your device, account, and payments, receipt of which will depend on your privacy settings with those third-party marketplaces.
- Commercial Information: such as in-Game products purchased or obtained.
Automatically – we may automatically collect certain information about how you interact with our Game(s), while you are playing our Games and while the Game is running in the background of your mobile device (as permitted), including:
- Device Information: such as the type of device(s) you are using to play or access our Game(s), IP address, unique device identifiers, ad identifiers, other unique identifiers created by us which are associated with your account, and general location data (i.e., the country or region that you are playing in based on identifiers such as IP address).
- Usage Information: such as your progress through the Game(s), milestones, rewards, and other similar achievements; your participation in races and live events; session time, duration, number of days played (i.e., your streak calendar); recordings of keystrokes and other movements in the app to better analyze game play, and other analytics and diagnostic data.
From Third Parties – we may collect certain personal information about you from third parties including from:
- Social Media Platforms: in addition to registering or logging in via email, we may allow you to do so by connecting a third-party social media account such as Apple, Google, TikTok, and Facebook or other similar supported social media accounts. (If you decide to register through or otherwise grant us access to a third-party social media service, we may collect personal information associated with your third-party account, such as name, email address, activities, or contacts. The data we receive is dependent on that third party’s policies and your privacy settings on that third-party site.)
- Apple HealthKit or Google Health Connect: in order to play, you must connect the Game(s) to either Apple HealthKit or Google Health Connect, and permit it to access or read your pedometry information (i.e., your “steps”), as well as other information such as the distance you have walked, the flights you have climbed, and the active and basal energy you have burned. Based on your permission, this process will run in the background when the game is not open to refresh and keep your progress up to date. The information you provide to Apple HealthKit or Google Health Connect is governed by their respective terms of service and privacy policies. Our use of pedometry and other similar information will adhere to your settings and the applicable third-party permissions policies, and we will only share this information with service providers to operate the game.
- Your Contacts: We also may request access to, and collect information from, your or your friends’ contact list in order to connect friends in the Game(s).
A note regarding sensitive personal information: You may provide certain details from which categories of sensitive information may be inferred (i.e., the skin tone of your avatar may suggest your racial or ethnic origin). We use this information solely at your direction to customize your avatar in the provision of the Game(s); you may change this customization at any time. We do not use this information for profiling, nor do we sell or share this information for cross-contextual advertising purposes. We do not collect consumer health data.
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How We Use Your Information
We and third parties working on our behalf may use the information we collect about you for various purposes, including:
- To provide, maintain, improve, and enhance the functionality of our Game(s), including to develop new features, products or Game(s), and otherwise to fulfill the purpose(s) for which your personal information was collected.
- To analyze your use of and interaction with our Game(s) in order to improve the same, personalize your experience, provide recommendations, and otherwise to better understand your needs.
- To provide you with the information or services you request.
- To contact you, respond to your requests, and otherwise to communicate with you.
- To market and advertise to you, including sending promotional communications via email, push notification, or other means, to show you in-Game advertisements, social media, and other platforms or websites for products and/or services tailored to your interests.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, as necessary or appropriate to protect the rights, property or safety of us or others, and to respond to law enforcement requests or as otherwise required by applicable law, court order, or government regulation.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer or some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
- As otherwise described to you when collecting your personal information, for any other purpose for which you provide consent, or as otherwise required or permitted by law.
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Why and To Whom We May Disclose Your Information
We may share your information as permitted or required by law for certain purposes, including to:
- Affiliates, service providers, vendors, and developers that assist in operating our business, developing our Game(s), or otherwise fulfilling the purposes set forth above.
- Business partners and other third parties, including for promotional purposes, to advertise, market and promote our Game(s), or to serve or display advertising.
- Successor(s) of our business, relating to all or part of the business, to evaluate a proposed transaction or sale, reorganization, merger, acquisition, or other change of control.
- Law enforcement or other third party to comply with the law or in response to a subpoena, court order, government request, or other legal process.
- Any other sharing or disclosure with your consent.
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Notice to Residents of California
In the last 12 months, we disclosed the categories of personal information listed in “What Personal Information We Collect and How We Collect It” for the business purpose(s) noted above, subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and its implementing regulations (collectively, the “CCPA”).
Categories of Personal Information Categories of Recipients Identifiers Affiliates, service providers, vendors, social media networks, and developers that assist in operating our business, developing our Game(s), running analytics, engaging Game(s) users, or otherwise supporting the provision of services to consumers and fulfilling purposes provided in this Privacy Policy.
Business partners, social media networks, and other third parties which advertise, market and promote our Game(s), or serve or display advertising.
Protected Class Characteristics Affiliates, service providers, vendors, social media networks, and developers that assist in operating our business, developing our Game(s), running analytics, engaging Game(s) users, or otherwise supporting the provision of services to consumers and fulfilling purposes provided in this Privacy Policy. Commercial Information Affiliates, service providers, vendors, social media networks, and developers that assist in operating our business, developing our Game(s), running analytics, engaging Game(s) users, or otherwise supporting the provision of services to consumers and fulfilling purposes provided in this Privacy Policy.
Business partners, social media networks, and other third parties which advertise, market and promote our Game(s), or serve or display advertising.
Device and Usage Information Affiliates, service providers, vendors, social media networks, and developers that assist in operating our business, developing our Game(s), running analytics, engaging Game(s) users, or otherwise supporting the provision of services to consumers and fulfilling purposes provided in this Privacy Policy.
Business partners, social media networks, and other third parties which advertise, market and promote our Game(s), or serve or display advertising.
We do not knowingly “sell” or “share” the personal information of individuals under 16 years of age.
We do not use or disclose sensitive personal information for any purpose other than those permitted under the CCPA.
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Your Rights and Choices
You have the right at any time to opt out of the receipt of commercial email communications. You may do so by following the unsubscribe instructions in each email, or by contacting us at help@almondparty.com.
Depending on applicable laws or the jurisdiction you reside in, you have certain rights regarding your personal information. These may include the rights to:
- Access, know about, or confirm processing of your personal information, including the categories of personal information we collect about you, the categories of sources from which the personal information is collected, the business or commercial purpose(s) for collecting, selling, or sharing personal information, the categories of third parties to which your personal information is disclosed, and the specific pieces of personal information we have collected about you.
- Correct inaccurate personal information held by us.
- Subject to certain limitations, request that we delete your personal information.
- Receive a copy of your personal information in a portable format, where technically feasible.
- Opt-out of the “sale,” “sharing,” or “targeted advertising” of your personal information (as these terms are defined under privacy laws applicable to you).
- Limit the use and disclosure of sensitive personal information. (Information provided to customize your avatar may constitute sensitive personal information; you may change this at any time).
Some of these rights may be limited when certain exceptions are provided under applicable laws, including to complete a transaction or to comply with a legal obligation. You will not be discriminated against for exercising any of these rights.
To exercise your choices and rights, please contact us at help@almondparty.com. We may request or require additional information to verify your identity in order to fulfill your request.
Additionally, you may designate an authorized agent to make a request on your behalf. Authorized agents will be required to provide proof of their authority to act on your behalf by providing relevant documentation. We may contact you to confirm an authorized agent’s representation and to verify your identity.
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Advertising
Our Game(s) include advertising for third party products and services. We collect and use information about you to improve advertising, targeting, and advertising-related services, such as reporting, attribution, analytics, and market research, so that we can show you relevant third-party ads in our Game(s). In addition, where permitted by applicable laws, we may disclose information collected about you to advertising partners to assist them in showing you information we believe will interest you. We also rely on these advertising partners to assist in our marketing operations and serve targeted online ads to users of other companies’ services that we or our partners believe would be interested in our Game(s). To enable these targeted ads, we may disclose personal data collected about you.
Information obtained from Apple HealthKit or Google Health Connect will not be used by us for marketing or advertising purposes, or transferred by us to third parties for marketing or advertising purposes.
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Profiling
We do not engage in “profiling” in furtherance of decisions that produce legal or similarly significant effects, nor do we use any sensitive personal information to “profile” you.
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Retention of Your Information
We will retain your personal information no longer than is reasonably necessary to fulfill the purpose(s) for which it was collected, as set out in this Privacy Policy or any other notice provided to you at the time your personal information is collected, or as necessary to comply with our legal obligations.
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Security
We maintain commercially reasonable security measures to prevent unauthorized access, use, or disclosure of your personal information. However, no method of transmission over the Internet and no means of electronic or physical storage is absolutely secure. Accordingly, we cannot guarantee the absolute security of your personal information.
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Links to Other Websites or Services
Our Service may contain links to third-party websites or services not operated by us. We do not control third-party websites or services and are not responsible for any information you may provide while on such websites or services. We encourage you to read the privacy policies on those websites or services before providing your information on such websites or services.
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Children’s Privacy
Our Game(s) are not intended for, and we do not knowingly collect personal information from, children under 18.
If you are under 18, do not use or provide any personal information through our Game(s). If we learn we have collected or received personal information from a child under 18, we will promptly take steps to remove that information. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at help@almondparty.com.
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Transfer of Personal Information
Almond Party is based in the United States, and the Game(s) are designed for users in the United States. If you are located outside the United States, you acknowledge that your personal information may be transferred to and maintained on servers located in the United States for the purposes set forth in this Privacy Policy, and that U.S. data protection laws may differ from those in your jurisdiction.
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Modifications to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time by posting the revised version on this site and indicating or updating the last modified date.
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Contact Us
If you have questions regarding this Privacy Policy, please contact us at help@almondparty.com.
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